About
Built by people who understand performance, customer and branding.
Kalculate was founded by Lizzie and Ashleigh because we kept seeing the same problem.
Businesses hold enormous amounts of valuable knowledge. It’s sitting inside people’s heads, spreadsheets, PDFs, reports, processes and repeated customer conversations.
But very little of it is available to the customer when they’re actually trying to make a decision.
Lizzie
Lizzie comes from high-performance sport, where good decisions depend on asking the right questions, understanding the information in front of you and continuously improving the system around performance. She brings the strategy, questioning and decision-making lens to Kalculate.
Ashleigh
Ashleigh comes from the digital, branding and customer-experience world. She brings the ability to take something complicated and turn it into a digital experience that is beautiful, simple, intuitive and completely aligned with the business behind it.
Together
We sit down with businesses, uncover the valuable thinking already happening inside them, and turn it into something their customers and teams can actually use.
- Approachable. Capable. Modern. Trusted.
How it works
01
We uncover the opportunity
We learn how your customers currently make the decision, where they get stuck and what your team repeatedly has to explain.
02
We extract your expertise
We work through the questions, calculations, rules, recommendations and commercial logic that matter.
03
We build it
Your Kalculate tool is designed around your brand and customer journey.
04
We test the logic
We work with you to validate calculations, scoring, recommendations and customer pathways before launch.
05
We connect it
Where required, we connect the structured information into your CRM, email or workflow systems.
06
We launch and improve
Once customers start using it, the journey can be monitored and improved over time.
